Julie Xie
Senior staff product designer

Currently at Quizlet, designing learning tools for 50M monthly users

I moonlight in design systems

My superpower: Creating order out of messy and complex problems

Case studies

Selected design work I've led at Quizlet, where I've worked for the last 4 years. A B2C ed-tech company, Quizlet helps 50M people a month study, learn, and ace their exams.

Study guides

Founding designer for AI-powered product, grew monthly active users to 1.3M in the first year

AI

0 to 1

iOS + Android

Web

Improving pathing + navigation

Clearer paths helped students find what they needed on the app —boosting deep studying by 10%.

iOS + Android

Information architecture

The social experiment

Prototyping an ambitious new vision imagining Quizlet as a social platform

Web

Vision work

Study guides

Founding designer for AI-powered product, grew monthly active users to 1.3M in the first year

AI

0 to 1

iOS + Android

Web

Improving pathing + navigation

Clearer paths helped students find what they needed on the app —boosting deep studying by 10%.

iOS + Android

Information architecture

The social experiment

Prototyping an ambitious new vision imagining Quizlet as a social platform

Web

Vision work

Study guides

Founding designer for AI-powered product, grew monthly active users to 1.3M in the first year

AI

0 to 1

iOS + Android

Web

Improving pathing + navigation

Clearer paths helped students find what they needed on the app —boosting deep studying by 10%.

iOS + Android

Information architecture

The social experiment

Prototyping an ambitious new vision imagining Quizlet as a social platform

Web

Vision work

About me

I’m a generalist product designer based in New York, NY with 9+ years of experience. I've lived, studied, and worked on the East Coast my whole life.

Currently, I’m a senior staff designer at Quizlet, making flashcards, study guides, and other tools to help people learn. I’ve made a reputation for myself as the designer who takes on the gnarly, complicated, 0 to 1 stuff. I also moonlight on our scrappy design systems team; consistency and scalability are drilled into my psyche.

Before that, I honed my UX skills at a creative agency, designing for clients like Nasdaq, NBC Sports, and MIT. And before all that, I was a journalist. Running my college newspaper remains one of the hardest, and most rewarding, things I’ve done.

Outside of work, I’m a serial crafts hobbyist, and at the moment, I'm crocheting animaguri toys. Like many, I started baking sourdough bread in 2020 and I’m still at it!

Julie Xie © 2025

Julie Xie © 2025

Julie Xie © 2025